Privacy policy
Privacy Policy
Last updated: May 25, 2025
This Privacy Policy describes how MILKI Matcha (the “Site”, “we”, “us”, or “our”) collects, uses and discloses your personal information when you visit, use our services or make a purchase from drinkmilki.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). “You” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service and to protect or defend the Services, our rights and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. “Personal information” means information that identifies, relates to, describes or can be associated with you.
Information We Collect Directly from You
Contact details – name, address, phone number, email.
Order information – billing/shipping address, payment confirmation, email, phone.
Customer-support information – contents of messages you send us.
Some features of the Services may require you to provide certain information. You may choose not to provide it, but this may prevent use of those features.
Information We Collect about Your Usage
We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels and similar technologies (“Cookies”). Usage Data includes device information, browser type, IP address, pages viewed and links clicked.
Information We Obtain from Third Parties
We may obtain information about you from vendors and service providers acting on our behalf, such as:
Shopify (website host and commerce platform).
Payment processors (e.g., Stripe, Klarna) to process payments.
Marketing and analytics partners who place cookies or pixels when you visit our Site or interact with our emails or ads.
Any third-party data we receive is treated in accordance with this Privacy Policy.
How We Use Your Personal Information
| Purpose | Legal basis |
|---|---|
| Providing products and services (process payments, ship orders, manage accounts, handle returns) | Contract performance |
| Marketing and advertising (email, SMS, postal, on-site and third-party ads) | Legitimate interest / your consent (for cookies) |
| Security and fraud prevention | Legitimate interest |
| Communicating with you and improving the Services | Legitimate interest |
Cookies
Like many websites, we use Cookies on our Site. For Shopify-specific cookies see https://www.shopify.com/legal/cookies. Cookies help us remember your actions and preferences, run analytics and tailor ads.
Most browsers accept cookies by default, but you can remove or reject them via browser settings. Blocking cookies can affect Site functionality and may not fully prevent data-sharing with advertising partners.
Marketing cookies (Meta Pixel)
We use the Meta Pixel from Meta Platforms Ireland Ltd to track purchases and show relevant ads on Facebook and Instagram. The pixel only loads if you accept marketing cookies in our banner. You can change or withdraw consent at any time via the “Cookie Settings” link in the footer. Learn more in Meta’s Data Policy.
How We Disclose Personal Information
We may disclose personal information in the following situations:
Service providers – IT hosting, payment processing, analytics, customer support, fulfilment, shipping.
Business and marketing partners – to provide services and advertise to you (they use your data under their own privacy notices).
With your consent – when you direct us to share information, e.g., social-media integrations.
Affiliates within our corporate group.
Legal or business transfers – to comply with law, enforce terms or as part of a merger, acquisition or bankruptcy.
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
Security and Retention of Your Information
We use reasonable safeguards but no method is 100 % secure. How long we keep your data depends on factors such as legal obligations.
Your Rights
Depending on where you live, you may have rights to:
Access / know the personal information we hold.
Delete, correct or port your information.
Opt out of “sale”, “sharing” or targeted advertising.
Restrict or object to processing.
Withdraw consent at any time.
To exercise any right, contact us at the address below. We may need to verify your identity before responding.
Complaints
If you have concerns about our processing of personal information, contact us first. You may also lodge a complaint with your local data-protection authority; in Sweden this is IMY.
International Users
We may transfer, store and process your personal information outside your country. Where we do so, we rely on recognised transfer mechanisms (e.g., EU Standard Contractual Clauses) unless the destination country has an adequacy decision.
Contact
Questions about privacy?
Email: info@milkimatcha.se